Instacart talks return of on-the-go convenience and viral food trends: 'In a nutshell, 2021 was a back-to-normal(ish) year for groceries' 13-Dec-2021 By Mary Ellen Shoup Tracking online grocery shopping habits over the past year, Instacart identified a shift back towards convenient on-the-go food items and the rising adoption of viral food recipes and hacks popularized by social media platforms such as TikTok.